Marketing is thankfully no longer just about branded pens and stress balls. Inbound marketing - the name given to marketing that is designed to attract an audience and convert them into leads - is now a major discipline in its own right.
It’s also known as content marketing - using intelligent, useful or entertaining content to attract and engage with your target audience. It’s not an advert. Think of it as a conversation - one that you’re steering, and that has a clear purpose. We build content calendars bespoke to your company, write the content and manage its publication. We’ll measure its success as we go, and share this insight with you.
Outbound marketing is more traditional and direct. It works well. InkPot can manage everything from booking adverts, writing the copy and designing email marketing campaigns.
We measure and evaluate all marketing methods and share insights with you regularly, so you’re confident that this investment yields real results.
InkPot’s marketing service can include:
Integrated marketing planning
Social media content
Need more information? Then give us a call today, or drop us a line and we’ll be in touch.
Tim Phillips National Recruit
"Our product launch was a success thanks to the integrated marketing skills of the team at InkPot."